I Have a “Less Is More” Approach to Beauty, But My Makeup Routine Is 20 Steps

The Lineup is a monthly series where we’re giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and aestheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can’t-live-without products that make their worlds go ’round.

Laura Lee started her YouTube channel almost a decade ago, and since then, she has amassed more than 4.6 million subscribers. She’s also launched her own makeup line and collaborated with brands like SHEGLAM on limited-edition collections. Impressive? Yes, but the Los Angeles–based makeup artist says she was born loving all things beauty, even before she learned about the importance of skincare. “My skin was good to me. I had (and still have) a lot of freckles and clear skin, but I wish I wore more sunscreen. My family was not educated on the importance of sun protection, and I loved being in the sun,” says Lee.

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