When Gamers Should Get A Talent Manager, According To RTS’ Sue Lee

A longtime gamer and esports host herself, Lee (OGs will know her as “Smix”) began working at Twitch in the early 2010s, where she not only had the opportunity to watch the platform and industry grow, but also work with top creators as they built their own audiences. The close relationships she developed there led her to join RTS, a talent management and brand consulting agency that launched last October. As a talent manager, Lee helps streamers like RTS cofounder Pokimane and Nihachu take a 360-degree, big-picture view of their empires, coordinating things like taxes, conversations with agents and brand partners, brainstorming project ideas, and maintaining a content calendar so that the creators can focus on doing what they love most: create. 

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