The Internet-Breaking Skims Black Friday Sale Is Happening Right Now

The Kardashian family has put their mark on everything from beauty brands to thriving tech companies — there aren’t many industries that have gone untouched by the notorious power-wielding Hollywood clan.  One area where they’ve really excelled is the intimates category, thanks to middle child Kim’s brand Skims. No matter how you feel about the famous fam, we can’t deny its incredible host of chic, comfortable, and highly functional shapewear, lingerie, and loungewear. Last year, Skims’ Black Friday Sale literally broke the internet, selling out of inventory quicker than you can yell “Kimberly!” And this year it’s back again with another Black Friday sale filled with deals on its best-selling styles up to 52% off! The sale, which went live this morning is already well underway with discounts on everything from the fan-favorite body suits to the perfectly-tailored pair of cotton underwear. (Pro tip: the brand is calling its event the Bi-annual Sale, but it suspiciously crosses with Black Friday and Cyber Monday deals, so you do the math.)

My fellow staffers and I got to review the brand’s Tiktok-famous Maxi Lounge Dress last year, and spoiler: I absolutely loved it. Sadly, the dress is tragically remaining full-price in most colorways, but there are a few limited editions, like this sumptuous teal that are available for 25% off. It seems like Skims is always trending, whether it’s due to a groundswell of real-live noise coming from social media or a splashy, attention-grabbing lines, like its new Holiday Gift Shop drop. No matter how you feel about the hype, if you want loungewear and undies that you can eat, drink, sleep, run errands, and hang out in, this sale should be your first stop on Black Friday. Because combing through the online product tornado can be daunting, I’ve highlighted some bestselling faves that you shouldn’t sleep on (seriously, sizes and colors of marked down items are selling out fast, as I am writing this!) — but you can sleep in once they arrive at your door. Happy shopping: You’re doing great, sweetie!

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